Wix is one of the most popular platforms for creating websites on your own, available to both beginners and experienced users. In this article, we’ll look at what features Wix offers, how easy it is to work with it and in which cases it is suitable.
Advantages and disadvantages of Wix
Pros:
- Simple and clear visual editor.
- Flexible templates for all occasions.
- Suitable for different types of sites – from lendings to online stores.
- Advanced SEO settings are available.
- A lot of useful widgets and applications.
Minuses:
- Once you select a template, you can not change it without a complete redesign.
- Some features are not available on the free tariff.
- The editor can “slow down” on weak devices.
Who Wix is good for
Wix is a great fit:
- Those who are making a website for the first time.
- Small business owners.
- Freelancers and creative people (portfolio, resume).
- Those who want to get a site up and running quickly and without programming skills.
Not really suitable for:
- Complex projects with customized architecture.
- Those who need maximum loading speed and performance.
Interface and editors
After registration, you are taken to the admin area where you can choose how you want to create your site:
- Wix ADI – automatic site generation based on your answers (ideal for beginners).
- Standard editor – full control over the look and feel, the ability to edit each element manually.
Work with design
The Wix editor is based on the drag-and-drop principle: you can freely move elements, customize their appearance, replace texts and images.
You have access to:
- Over 800 templates.
- Adaptive layout (mobile version can be customized separately).
- Connection of animations, video backgrounds, scrolling effects, etc.
Publishing and promotion
The free site is hosted on a subdomain like username.wixsite.com/sitename. You can connect your own domain on paid plans.
SEO settings:
- Titles and descriptions for pages.
- CNC (URL) customization.
- Integration with Google Search Console.
- Ability to set favicons, OG markup and meta tags.
Conclusion
Wix is a great solution for those who want to quickly create a beautiful website without having to learn code. The platform is versatile and suitable for most typical tasks – from a landing page to a portfolio or online store.